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Propensity One 广告点击预测模型的微调结果

作者介绍其正在微调 Propensity One 模型,用于预测两个可比广告中哪个会获得更多点击。在 959 组 TikTok 广告留出集上,该模型胜出率为 59.6%(仅读文本为 58.3%),而 ChatGPT、Jev 和 Clef 的 zero-shot 表现约为 52–53%。

fine-tuning Propensity One, a model that predicts which of two comparable ads will get more clicks, before launch. On 959 held-out groups of TikTok ads it picks the winner 59.6% of the time (58.3% reading only the text), against 52–53% for ChatGPT, Jev and Clef zero-shot. On

Propensity One 广告点击预测模型的微调结果 1
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