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Fine-tuning results for Propensity One ad click prediction

The author shares progress fine-tuning Propensity One, a model that predicts which of two comparable ads will get more clicks. On 959 held-out groups of TikTok ads, it picks the winner 59.6% of the time (58.3% when reading only text), versus 52–53% for ChatGPT, Jev and Clef zero-shot.

fine-tuning Propensity One, a model that predicts which of two comparable ads will get more clicks, before launch. On 959 held-out groups of TikTok ads it picks the winner 59.6% of the time (58.3% reading only the text), against 52–53% for ChatGPT, Jev and Clef zero-shot. On

Fine-tuning results for Propensity One ad click prediction 1
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